This post, as well as many to follow, is regarding my new Mass Communications class: Strategic Social Media. It's a new course to the Manship School of Mass Communication at LSU, and I personally think it's a great idea. Students pursuing a career in mass communications need to know how to use social media for various audiences. Social media has been around for no more than 10 years, and unless required to—most people (regardless of age) do not know proper ethics, protocol, professionalism, branding, or engaging techniques when it comes to this activity.
Our professor assigned the book, Tweet Naked: a bare-all social media strategy for boosting your brand and your business, by Scott Levy to our class. While I have done book reviews previously on this blog, I think this time I will try a pre and post review of the book seeing that we will go through its entirety before the end of the semester. Topics range from "What is Social Media?" to "Convergence Strategies and Your Social Media Team" to "How to Build a Following." I plan on being completely honest as I review.
Our professor assigned the book, Tweet Naked: a bare-all social media strategy for boosting your brand and your business, by Scott Levy to our class. While I have done book reviews previously on this blog, I think this time I will try a pre and post review of the book seeing that we will go through its entirety before the end of the semester. Topics range from "What is Social Media?" to "Convergence Strategies and Your Social Media Team" to "How to Build a Following." I plan on being completely honest as I review.
It also should be mentioned before I begin the review that I am a college student who has been active with social media for at least the past 5 years. I have interned with organizations that required me to have prior knowledge on how to use social media and am a member to the Public Relations Student Society of America at LSU, where social media is a requirement. As a previous executive board member, and active current member, I can happily say that PRSSA at LSU #livetweets during our active meetings, participates in national #twitterchats, and actively utilizes their Facebook, Twitter, Instagram and Pinterest pages.
Being a millennial, most technology for us is taught through trial and error. We are exposed to most at our schools and at home because the majority of technology has become affordable and mainstream. In layman’s terms: we aren’t the generation that uses “Excel for Dummies.” After reading the first two chapters that discussed what social media is and the importance of transparency, I became skeptical to this book. As a ‘know-it-all millennial,’ I felt that this book would be pointless, most of the concepts are theories and rules that have already been drilled into our heads from other communication courses.
However after reading other chapter titles and analyzing the organization of information, featured lists, guidelines and screenshots, I believe that this book can be used as a strong tool to better an entity with the desire to create a stronger and more professional social media image.This book is not a “Twitter for Dummies,” but instead a “Twitter for everyone who cannot afford to hire and develop extensive social media teams to relay their messages.” Yeah I know, long title.
Regardless of my opinion, getting the opportunity to read a book about twitter for class is the PR kids dream come true. I will more than likely finish this book before its class-scheduled completion.
Being a millennial, most technology for us is taught through trial and error. We are exposed to most at our schools and at home because the majority of technology has become affordable and mainstream. In layman’s terms: we aren’t the generation that uses “Excel for Dummies.” After reading the first two chapters that discussed what social media is and the importance of transparency, I became skeptical to this book. As a ‘know-it-all millennial,’ I felt that this book would be pointless, most of the concepts are theories and rules that have already been drilled into our heads from other communication courses.
However after reading other chapter titles and analyzing the organization of information, featured lists, guidelines and screenshots, I believe that this book can be used as a strong tool to better an entity with the desire to create a stronger and more professional social media image.This book is not a “Twitter for Dummies,” but instead a “Twitter for everyone who cannot afford to hire and develop extensive social media teams to relay their messages.” Yeah I know, long title.
Regardless of my opinion, getting the opportunity to read a book about twitter for class is the PR kids dream come true. I will more than likely finish this book before its class-scheduled completion.